TY  - ADVS
AU  - Marriot,Laura
TI  - Mobile marketing best practices
T2  - Mobile marketing : how to leverage the mobile channel for marketing,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Cellular telephone advertising
KW  - Cellular telephones
KW  - Internet advertising
KW  - Internet marketing
KW  - Telemarketing
KW  - Text messages (Telephone systems)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Mobile marketing association -- Cross media integration -- The mobile call to action -- Voice -- Test messaging -- Mobile video and television -- Mobile advertising -- Mobile web -- What's next?; Access restricted to subscribers
UR  - https://hstalks.com/bm/1229/
UR  - https://hstalks.com/bm/p/268/
ER  -