TY  - ADVS
AU  - Bowie,David
TI  - Brand essentials: why brands are so important in hotel marketing 
T2  - Marketing hotels : addressing the unique challenges of marketing hotels,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Hotels
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What are the brand essentials? -- Products and brands -- Origin of leading hotel brands -- Corporate hotel branding -- Brand concepts -- Brand standards -- Brand congruence -- Brand awareness and image -- Types of brand loyalty -- Frequent guest programs -- Brand architecture; Access restricted to subscribers
UR  - https://hstalks.com/bm/1215/
UR  - https://hstalks.com/bm/p/434/
ER  -