TY - ADVS AU - De Safrin,Ashley TI - Outstanding hospitality marketing for the "noughties" T2 - Marketing hotels : addressing the unique challenges of marketing hotels, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Hotels KW - Marketing N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: 'Noughties' marketing -- Is hospitality marketing so different? -- Outstanding hospitality marketing -- Who is the 'noughties' customer? -- Getting started on the marketing journey or rethinking your customer proposition -- Marketing tools for the 'noughties' -- Evaluating your effectiveness -- Future challenges; Access restricted to subscribers UR - https://hstalks.com/bm/1214/ UR - https://hstalks.com/bm/p/434/ ER -