TY  - ADVS
AU  - Kolassa,E.M.
TI  - Pricing in the pharmaceutical industry
T2  - Pharmaceutical marketing : latest insights, challenges, solutions and trends,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Pricing
KW  - Costs and Cost Analysis
KW  - Drug Industry
KW  - Pharmaceutical Preparations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions; Access restricted to subscribers
UR  - https://hstalks.com/bm/1075/
UR  - https://hstalks.com/bm/p/271/
ER  -