TY  - ADVS
AU  - Sleight,Peter
TI  - Targeting & segmentation in marketing
T2  - Targeting and segmentation in marketing : from the fundamentals to the latest developments,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Market segmentation
KW  - Marketing research
KW  - Target marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Introduction to the series -- Why classify consumers? -- Different ways to classify consumers -- Demographic classification -- Socio-economic classification -- Behavioral classification -- BMRB's target group index (TGI) -- Attitudinal classification -- Socio-cultural and mind-set typologies -- Psychographics -- 'DIY' attitudinal groups from TGI -- Lifestyles -- Lifestage -- Geodemographics -- Overview of the other talks in this series -- Targeting and segmentation in marketing -- Social grade-50 years old and still very relevant -- Behavioral segmentation -- Geodemographics around the world -- Statistics of segmentation and classification -- Conclusions; Access restricted to subscribers
UR  - https://hstalks.com/bm/820/
UR  - https://hstalks.com/bm/p/274/
ER  -