TY  - ADVS
AU  - Garland,Ron
AU  - Lees,Gavin
AU  - Wright,Malcolm
TI  - Switching banks: gone but not forgotten 
T2  - Financial services marketing : the role and power of marketing in the financial environment,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Fresh insights into bank switching -- Brand switching perspectives from FMCG sector applied to bank brand switching -- Who are the bank switchers? -- Reasons for switching -- Answers to the basic 'customer recovery' question: 'now that you have a new bank, what are the chances of you resuming business with your old bank?'; Access restricted to subscribers
UR  - https://hstalks.com/bm/996/
UR  - https://hstalks.com/bm/p/263/
ER  -