TY  - ADVS
AU  - Whatling,Shaun
TI  - Strategy in sponsorship: the basis for creativity 
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Case studies
KW  - Corporate sponsorship
KW  - Creative thinking
KW  - Marketing
KW  - Management
KW  - Sports sponsorship
KW  - Sports
KW  - Strategic planning
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The difference between a strategy and a plan -- Components and criteria of strategy -- Clear objective setting as foundation -- Parameters for creativity -- Example of excellence in creative emerging from clear strategy; Access restricted to subscribers
UR  - https://hstalks.com/bm/730/
UR  - https://hstalks.com/bm/p/260/
ER  -