TY  - ADVS
AU  - McPhee,Neil
TI  - Getting inside consumers' heads
T2  - Qualitative market research : reaching the places the other tools cannot reach,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumers' preferences
KW  - Marketing research
KW  - Qualitative research
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience; Access restricted to subscribers
UR  - https://hstalks.com/bm/842/
UR  - https://hstalks.com/bm/p/265/
ER  -