TY  - ADVS
AU  - Meadows-Klue,Danny
TI  - Online media
T2  - Online advertising : how to use new digital tools and connect more effectively with your customers,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet advertising
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What are the steps in the process for advertising on the web? -- The 10 step framework for online media plans -- Researching consumer understanding -- Applying consumer segmentation -- Setting marketing objectives -- Website selection for online media -- Targeting techniques -- Working well with your agency; Access restricted to subscribers
UR  - https://hstalks.com/bm/1442/
UR  - https://hstalks.com/bm/p/459/
ER  -