TY  - ADVS
AU  - Salz,Peggy
TI  - Mobile advertising for the masses
T2  - Mobile marketing : how to leverage the mobile channel for marketing,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Cellular telephone advertising
KW  - Cellular telephones
KW  - Internet advertising
KW  - Internet marketing
KW  - Telemarketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Marketing with a personal touch -- Mobile advertising experiment -- Mobile analytics tools -- Campaign summary -- Mobile social networks -- Mobile analytics -- Three performance characteristics -- Targeting -- Recommendation; Access restricted to subscribers
UR  - https://hstalks.com/bm/1235/
UR  - https://hstalks.com/bm/p/268/
ER  -