TY - ADVS AU - Halpern,Nigel TI - Marketing airports to facilitate the development of tourism T2 - Airport marketing : latest thinking on gaining a competitive edge, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Aeronautics, Commercial KW - Marketing KW - Airports KW - Tourism N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The importance of tourism -- Different types of airlines that serve tourist markets and their needs -- The tourism related airport marketing mix -- Key features of the airport product -- Promotional techniques that can be used to create awareness -- Price incentives and marketing support -- Distribution channels; Access restricted to subscribers UR - https://hstalks.com/bm/1329/ UR - https://hstalks.com/bm/p/462/ ER -