TY  - ADVS
AU  - Bains,Jon
TI  - Building brand websites
T2  - Online advertising : how to use new digital tools and connect more effectively with your customers,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Internet advertising
KW  - Internet marketing
KW  - Web sites
KW  - Design
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Brand websites: the past and present -- Points to consider before you begin -- The new consumer -- The importance of trust -- What is brand ownership? -- Who are the brand owners? -- Building trusted brand communities -- Facilitation, involvement, transparency and generosity -- It is all about relationships and expectations -- Brand and e-commerce integration -- Microsites; Access restricted to subscribers
UR  - https://hstalks.com/bm/1438/
UR  - https://hstalks.com/bm/p/459/
ER  -