TY  - ADVS
AU  - Rudolph,Jim
TI  - Airport branding
T2  - Airport marketing : latest thinking on gaining a competitive edge,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Marketing
KW  - Airports
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day; Access restricted to subscribers
UR  - https://hstalks.com/bm/1327/
UR  - https://hstalks.com/bm/p/462/
ER  -