TY  - ADVS
AU  - Echevarne,Rafael
TI  - Air cargo: the neglected area 
T2  - Airport marketing : latest thinking on gaining a competitive edge,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Freight
KW  - Airports
KW  - Marketing
KW  - Freight and freightage
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies; Access restricted to subscribers
UR  - https://hstalks.com/bm/1331/
UR  - https://hstalks.com/bm/p/462/
ER  -