TY  - ADVS
AU  - Masterson,Chris
TI  - Building brands with effective shopper marketing
T2  - Modern brand management : fundamentals and latest thinking,
PY  - 2011///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Point-of-sale
KW  - Branding (Marketing)
KW  - Consumers
KW  - Decision making
KW  - Marketing
KW  - Shopping
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Current landscape of shopper marketing -- A shopper marketing approach -- The bottom line -- Brands and shopper marketing -- The UK market -- Customer support -- Collaborate, not concede -- Bakery case study -- The look of success -- Building brands; Access restricted to subscribers
UR  - https://hstalks.com/bm/1942/
UR  - https://hstalks.com/bm/p/419/
ER  -