TY  - ADVS
AU  - McDonald,Malcolm
TI  - Profit, the role of world class strategic marketing planning
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Business planning
KW  - Market segmentation
KW  - Marketing research
KW  - Marketing
KW  - Planning
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The need for marketing planning -- Key elements of world class marketing -- How to begin the process -- How to understand your market -- How to segment your market -- How to understand your customers' needs -- How to prioritise your marketing objectives and strategies -- how to test the value of your marketing plan; Access restricted to subscribers
UR  - https://hstalks.com/bm/2197/
UR  - https://hstalks.com/bm/p/633/
ER  -