TY  - ADVS
AU  - Bhatnagar,Namita
TI  - Personality and psychographics
T2  - Why we buy : understanding consumer behavior,
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Market segmentation
KW  - Marketing research
KW  - Marketing
KW  - Psychological aspects
KW  - Psychographics
KW  - Target marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Personality research -- Freudian theory -- Motivational research and consumption motives -- Neo-Freudian theories -- Trait theory -- Brand personality -- Animism and anthropomorphization -- Lifestyles and consumption patterns -- Lifestyle marketing perspective -- Psychographic analysis -- AIO dimensions -- VALS framework -- Geodemographic segmentation -- Food cultures -- Behavioral targeting; Access restricted to subscribers
UR  - https://hstalks.com/bm/2619/
UR  - https://hstalks.com/bm/p/703/
ER  -