TY  - ADVS
AU  - Askegaard,Søren
TI  - Why we buy?: culture as a buying motivator 
T2  - Why we buy : understanding consumer behavior,
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Authenticity (Philosophy)
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Consumption (Economics)
KW  - Psychological aspects
KW  - Social aspects
KW  - Culture and globalization
KW  - Culture
KW  - Semiotic models
KW  - Health promotion
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Individual and culture -- Semiotics -- Movement of meaning in the world of goods -- Cultural categories and principles -- Why we buy (culture) -- Marketing and culture -- Consumer culture theory -- Globalization & Glocalization -- Cultural reflexivity -- Yoga as HRM, health practice and market power -- Globalizing Western myth of authenticity; Access restricted to subscribers
UR  - https://hstalks.com/bm/2625/
UR  - https://hstalks.com/bm/p/703/
ER  -