TY  - ADVS
AU  - Tuten,Tracy L.
TI  - Social media and consumer behavior
T2  - Why we buy : understanding consumer behavior,
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Consumers
KW  - Decision making
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Understand what is social media and the zones of social media -- Social media definition -- Zones of social media -- Know consumer motives for using social media -- Consumer behavior online -- Motivations for consumers to use social media -- Reflect on how consumers use social media -- Social media participation -- Social technographics -- Understand the decision-making process and how social media can influence that process; Access restricted to subscribers
UR  - https://hstalks.com/bm/2623/
UR  - https://hstalks.com/bm/p/703/
ER  -