TY  - ADVS
AU  - Hultén,Bertil
TI  - Sensory cues and shoppers' touching behaviour: the case of Ikea 
T2  - Planning and Implementing a retail strategy,
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Ikea (Firm)
KW  - Consumer behavior
KW  - Retail trade
KW  - Senses and sensation
KW  - Shopping
KW  - Psychological aspects
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Sensory marketing in the 21st century -- Mainstream marketing -- Retail personalities -- Retail environments in practice -- Sensory channels -- The human senses in theory -- The sense of touch -- The sense of sight -- Design and lighting -- The sense of smell -- The human senses in practice -- Experimental design -- Experimental findings -- Theoretical implications -- Managerial implications; Access restricted to subscribers
UR  - https://hstalks.com/bm/2701/
UR  - https://hstalks.com/bm/p/786/
ER  -