TY  - ADVS
AU  - Schultz,Don E.
TI  - Global consumers and in-store promotions
T2  - Planning and Implementing a retail strategy,
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - China
KW  - United States
KW  - Retail trade
KW  - Sales promotion
KW  - Stores, Retail
KW  - Management
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is in-store-sales promotion? -- Reason for discussion -- Varying retail approaches and cultures around the world -- Planning from a customer, not a marketer's view -- Customer influences: external and internal -- Comparing U.S. and Chinese consumer responses -- External media consumption, i.e. time and influence -- In-store promotion: vary by product category and country -- New factor: rise of social media -- Dynamic systems compound measurement and evaluation issues -- Networks and synergy are critical for understanding; Access restricted to subscribers
UR  - https://hstalks.com/bm/2705/
UR  - https://hstalks.com/bm/p/786/
ER  -