TY  - ADVS
AU  - Gupta,Anil K.
TI  - Globalization of market presence
T2  - Global strategy,
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Globalization
KW  - Economic aspects
KW  - China
KW  - India
KW  - United States
KW  - International business enterprises
KW  - Management
KW  - Marketing
KW  - Organizational effectiveness
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Unpacking global strategy -- Prioritization across SBUs/product lines, business units and country-markets -- Strategic importance of markets and the ability to exploit them -- Entry strategies -- Managing partner risk in cross-border alliances -- Degree of adaptation -- Speed of local and global expansion -- Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies -- Haier entering the U.S. -- McDonald's in India -- Starbucks Coffee in China; Access restricted to subscribers
UR  - https://hstalks.com/bm/2784/
UR  - https://hstalks.com/bm/p/727/
ER  -