TY  - ADVS
AU  - Doherty,Anne Marie
TI  - Channels of distribution
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Business logistics
KW  - Delivery of goods
KW  - Management
KW  - Franchises (Retail trade)
KW  - Industrial marketing
KW  - Marketing channels.
KW  - Marketing
KW  - Physical distribution of goods
KW  - Sales management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Channels of distribution/marketing channels -- Types of distribution channel: consumer, B2B, service -- Channel intermediaries -- Retailers: ownership and format -- Distribution intensity -- Channel strategy -- Vertical marketing systems -- Logistics and supply chain management -- Grocery and fashion supply chains -- Channel relationships -- Franchising as a marketing channel -- Franchise market and partner selection -- Franchise relationships -- Support, power and control in the franchise channel; Access restricted to subscribers
UR  - https://hstalks.com/bm/2946/
UR  - https://hstalks.com/bm/p/633/
ER  -