TY  - ADVS
AU  - Woodcock,Neil
AU  - Stone,Merlin
TI  - The evolution of CRM
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Customer relations
KW  - Management
KW  - Electronic commerce
KW  - Industrial marketing
KW  - Internet marketing
KW  - Leadership
KW  - Social media
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Characteristics of customer management leaders -- Customer management evolution -- 21st century CRM -- Businesses become socially enabled -- The rise and rise of digital -- Social and mobile -- Spend on social, digital and mobile -- UK vs. US -- Technology trends -- Tablet penetration -- B2B -- Trends in customer behaviour evolution -- Using social to engage -- Brand vs. customer mis-alignment -- Digital fuels low latency -- The B2B lifecycle -- Evolving customer behaviour -- Spread of information -- Community -- Discount culture -- Listening -- CRM challenges -- Workflow and agility -- Data challenges -- Organisational challenges; Access restricted to subscribers
UR  - https://hstalks.com/bm/2928/
UR  - https://hstalks.com/bm/p/633/
ER  -