TY  - ADVS
AU  - Gregory,James R.
TI  - Valuing corporate brands
T2  - Global branding strategies,
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Case studies
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Institutional advertising
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context; Access restricted to subscribers
UR  - https://hstalks.com/bm/2963/
UR  - https://hstalks.com/bm/p/800/
ER  -