TY - ADVS AU - Kurtkoti,Ashok TI - Blue ocean strategy T2 - The business & management collection, PY - 2015/// CY - London PB - Henry Stewart Talks KW - Market segmentation KW - Marketing KW - New products KW - Sales management KW - Selling N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Red vs. blue ocean strategy -- Value innovation -- Three tiers of non-customers -- Examples of blue ocean strategy; Access restricted to subscribers UR - https://hstalks.com/bm/3182/ ER -