TY - ADVS AU - Till,John TI - The evolving role of place branding in tourism marketing T2 - Tourism marketing, PY - 2016/// CY - London PB - Henry Stewart Talks KW - Place marketing KW - Case studies KW - Great Britain KW - Tourism KW - Marketing KW - South Downs National Park (England) N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Place brand influence tourism marketing -- Place promotion as a story -- Focusing on the experience -- South Downs National Park case study; Access restricted to subscribers UR - https://hstalks.com/bm/3207/ UR - https://hstalks.com/bm/p/981/ ER -