TY  - ADVS
AU  - Rein,Irving J.
AU  - Shields,Ben
TI  - How American idol attracts and retains fans
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - American idol (Television program)
KW  - Fans (Persons)
KW  - Popular culture
KW  - Marketing
KW  - Case studies
KW  - Reality television programs
KW  - Television viewers
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields; Title from title frames; Access restricted to subscribers
UR  - https://hstalks.com/bm/3263/
ER  -