TY  - ADVS
AU  - Rein,Irving J.
AU  - Shields,Ben
TI  - Fan connectivity and brand transformation: the ultimate fighter championship experience 
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Ultimate Fighting Championship (Organization)
KW  - UFC (Mixed martial arts event)
KW  - Branding (Marketing)
KW  - Communication in marketing
KW  - Mixed martial arts
KW  - Psychological aspects
KW  - Sports spectators
KW  - Psychology
KW  - Sports
KW  - Marketing
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields; Title from title frames; Access restricted to subscribers
N2  - The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base
UR  - https://hstalks.com/bm/3261/
ER  -