TY  - ADVS
AU  - Whatling,Shaun
TI  - T-Mobile: strategic decisions to improve position in the market 
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - T-Mobile International Ag
KW  - Branding (Marketing)
KW  - Case studies
KW  - Cell phone services industry
KW  - Corporate sponsorship
KW  - Creative thinking
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Strategy in sponsorship : the basis for creativity; Title from title frames; Access restricted to subscribers
N2  - The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events
UR  - https://hstalks.com/bm/3286/
ER  -