TY  - ADVS
AU  - Kiddle,Janet
TI  - Fred. Olsen cruise lines: a case study in researching older consumers 
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Fred. Olsen Cruise Lines
KW  - Case studies
KW  - Branding (Marketing)
KW  - Marketing research
KW  - Marketing
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Researching the older consumer; Title from title frames; Access restricted to subscribers
N2  - The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard
UR  - https://hstalks.com/bm/3309/
ER  -