TY  - ADVS
AU  - Russo,J.Edward
TI  - How Boeing reframed its supply chain to build the Dreamliner
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Boeing Aerospace Company
KW  - Aeronautics, Commercial
KW  - Boeing 787 Dreamliner (Jet transport)
KW  - Boeing airplanes
KW  - Design and construction
KW  - Business logistics
KW  - Management
KW  - Case studies
KW  - Risk management
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Making decisions; Title from title frames; Access restricted to subscribers
N2  - This case study examines how Boeing used the tactic of  "reframing" to galvanize a new relationship with its supply chain for the development of the Dreamliner aircraft - by framing them as partners rather than suppliers
UR  - https://hstalks.com/bm/3363/
ER  -