TY  - ADVS
AU  - Buff,Eugene
TI  - Technology commercialization primer
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Academic-industrial collaboration
KW  - New products
KW  - Marketing
KW  - Research, Industrial
KW  - Economic aspects
KW  - Success in business
KW  - Technological innovations
KW  - Technology transfer
KW  - University-based new business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Technology and technology transfer effectiveness -- Product development timeline -- Conflicting values and common interest -- Formula for success -- Different perceptions of technology value -- Value proposition -- Intellectual property -- Key market differences -- Deal preferences; Access restricted to subscribers
UR  - https://hstalks.com/bm/3378/
ER  -