TY  - ADVS
AU  - Kurtzke,Simone
TI  - Social media marketing
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - Electronic commerce
KW  - Mobile commerce
KW  - Social media
KW  - History
KW  - Marketing
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Updated version of a talk first published in 2015; Contents: History of social media -- Social media and the age of the customer -- Social media marketing strategy -- Strategy objectives: branding -- Strategy objectives: reputation management -- Strategy objectives: customer service -- Strategy objectives: customer acquisition; Access restricted to subscribers
UR  - https://hstalks.com/bm/2996/
ER  -