TY  - ADVS
AU  - Kiddle,Janet
TI  - Standard Life: encouraging older consumers to invest in health insurance 
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Standard Life Assurance Company (Edinburgh, Scotland)
KW  - Health insurance
KW  - Marketing
KW  - Marketing research
KW  - Case studies
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Researching the older consumer; Title from title frames; Access restricted to subscribers
N2  - The case study reviews research conducted on behalf of Standard Life, an insurance company based in the UK that was planning to launch a health insurance scheme for the over 55 age group. It examines the market research undertaken to inform the scheme and in particular the best ways of marketing it to older consumers
UR  - https://hstalks.com/bm/3407/
ER  -