TY - ADVS AU - Buff,Eugene TI - Customer driven innovation T2 - The business & management collection, PY - 2016/// CY - London PB - Henry Stewart Talks KW - Consumer behavior KW - Customer relations KW - New products KW - Planning KW - Product management KW - Technological innovations N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Types of innovation -- R&D vs. innovation -- Voice of the customer -- Data-driven development -- Outcome-driven innovation; Access restricted to subscribers UR - https://hstalks.com/bm/3403/ ER -