TY - ADVS AU - Pennings,Johannes M. TI - Apple: creative destruction and the Icarus dilemma T2 - The business & management collection, PY - 2017/// CY - London PB - Henry Stewart Talks KW - Apple Computer, Inc KW - Management KW - Computer industry KW - Case studies KW - Industrial management KW - New products KW - Success in business KW - Technological innovations N1 - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Innovation: the paradox of back to the future.; Title from title frames; Access restricted to subscribers N2 - The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma UR - https://hstalks.com/bm/3517/ ER -