TY  - ADVS
AU  - Chen,Caroline
TI  - How brands can shift toward an experience-led model
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand choice
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Target marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Brand as experience -- Case studies of experience-led brands -- Consumer empathy -- What makes as experiential brand; Access restricted to subscribers
UR  - https://hstalks.com/bm/3616/
ER  -