TY  - ADVS
AU  - Lauterborn,Robert F.
TI  - Johnson & Johnson and Union Carbide: how to leverage a strong brand to retain trust 
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Johnson & Johnson
KW  - Union Carbide Corporation
KW  - Brand name products
KW  - Psychological aspects
KW  - Branding (Marketing)
KW  - Case studies
KW  - Corporate image
KW  - Customer loyalty
KW  - Organizational effectiveness
KW  - Trust
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Branding : how it works and why it matters; Title from title frames; Access restricted to subscribers
N2  - This case study examines Johnson & Johnson's behaviour during the poisoning scandal. In pulling all potentially contaminated products from the shelves, Johnson & Johnson retained consumer trust and thus remained the number one brand in the industry. In contrast Union Carbide avoided taking responsibility for the Bhopal disaster and trust in their brand was destroyed as a result
UR  - https://hstalks.com/bm/3654/
ER  -