TY  - ADVS
AU  - Vardar,Nükhet
TI  - Internationalization of an emerging country brand: from a corner shop in Istanbul,  to Oxford Street, London 
T2  - The business & management collection,
PY  - 2018///
CY  - London
PB  - Henry Stewart Talks
KW  - Simit Sarayi
KW  - Bakeries
KW  - Turkey
KW  - Istanbul
KW  - Marketing
KW  - Branding (Marketing)
KW  - Case studies
KW  - Franchises (Retail trade)
KW  - International business enterprises
KW  - Developing countries
N1  - Animated audio-visual presentation with synchronized narration; Extended-form case study; Title from title frames; Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand; Access restricted to subscribers
UR  - https://hstalks.com/bm/3737/
ER  -