TY - ADVS AU - Khan,Omera TI - Supply chain management: Motorola's complexity index T2 - The business & management collection, PY - 2018/// CY - London PB - Henry Stewart Talks KW - Motorola, Inc KW - Business logistics KW - Case studies KW - Cell phones KW - Design and construction KW - Delivery of goods KW - Management N1 - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Product design and the supply chain; Title from title frames; Access restricted to subscribers N2 - This case study examines the success of Motorola's complexity index in reducing complexity across its supply-chains. At Motorola, competitive pressures caused the company to increase its product variation, making it difficult to closely match demand. However, by focussing on complexity reduction, Motorola was able to significantly reduce costs and improve company responsiveness. UR - https://hstalks.com/bm/3795/ ER -