TY  - ADVS
AU  - Schoemaker,Paul J.H.
TI  - General Motors: a failure of corporate philosophy 
T2  - The business & management collection,
PY  - 2018///
CY  - London
PB  - Henry Stewart Talks
KW  - General Motors Corporation
KW  - Automobile industry and trade
KW  - United States
KW  - Business planning
KW  - Decision making
KW  - Industrial management
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Scenarios and strategy; Title from title frames; Access restricted to subscribers
N2  - This case study describes the failure of GM in the late 1960s to foresee changes in the automotive industry. They held several assumptions that, although already beginning to be incorrect, were not questioned by the company in their strategic planning
UR  - https://hstalks.com/bm/3872/
ER  -