TY  - ADVS
AU  - Ng,Irene C.L.
TI  - IKEA: reducing non-price outlays and maximising demand 
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - Ikea (Firm)
KW  - Business planning
KW  - Consumer satisfaction
KW  - Pricing
KW  - Retail trade
KW  - Case studies
KW  - Value
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: How do consumers perceive value and price : understanding value-based pricing; Title from title frames; Access restricted to subscribers
N2  - This case study examines Ikea's success in minimising "family barriers" when attracting shoppers. Providing for children is an integral part of Ikea's service and many of the retailer's global stores have child friendly food and play areas. Making the shopping experience easier for families has directly led to an increase in demand at Ikea
UR  - https://hstalks.com/bm/3886/
ER  -