TY  - ADVS
AU  - Neisser,Drew
TI  - The case of Visa: how marketers can choose the right performance metrics 
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - VISA U.S.A., Inc
KW  - Marketing
KW  - Mathematical models
KW  - Performance
KW  - Measurement
KW  - Case studies
KW  - Success in business
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: 4 traits of successful marketers; Title from title frames; Access restricted to subscribers
N2  - This case study examines the different parameters Visa uses to chart the health and success of its business: reach, usage lift and brand health
UR  - https://hstalks.com/bm/3935/
ER  -