TY  - ADVS
AU  - Mullin,Roddy
TI  - Shoppernomics: understanding the structure for marketing communications 
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Marketing
KW  - Retail trade
KW  - Sales promotion
KW  - Shopping
KW  - Social media
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Shoppernomics -- Promotional marketing -- Retailing -- Customer perspective -- Triggers -- Engram -- Tesco -- Tipping point -- Subconscious communication -- Core market -- Early adopters -- Social media -- Local knowledge -- Shopper behaviour; Access restricted to subscribers
UR  - https://hstalks.com/bm/3924/
UR  - https://hstalks.com/bm/p/633/
ER  -