TY  - ADVS
AU  - Soltanifar,Mariusz
TI  - Social media monitoring as a way to learn about consumer insights
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand24
KW  - Brand name products
KW  - Consumers' preferences
KW  - Customer relations
KW  - Internet marketing
KW  - Market research
KW  - Social media
KW  - Marketing
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Extended-form case study.; Title from title frames; Contents: Brand24 -- Globalisation of Brand24 -- Social media monitoring -- Brand trust -- Building brand trust -- Brand awareness -- Converged media content strategy -- Consumer relationship -- How Brand24 met the challenge; Access restricted to subscribers
UR  - https://hstalks.com/bm/4025/
ER  -