TY  - ADVS
AU  - Mooij,Marieke K.de
TI  - McDonalds: customising a universal brand image 
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - McDonald's Corporation
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Cross-cultural studies
KW  - Consumer behavior
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Culture and branding; Title from title frames; Access restricted to subscribers
N2  - This case study explores how McDonald's differentiates its brand and products for consumers from different cultures
UR  - https://hstalks.com/bm/4120/
ER  -