TY  - ADVS
AU  - Mullin,Roddy
TI  - Promotional marketing
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Marketing
KW  - Mobile commerce
KW  - Sales promotion
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Marketing -- Shopper activity -- Tools -- Mobile technology -- Suppliers and agencies -- The marketing process; Access restricted to subscribers
UR  - https://hstalks.com/bm/4115/
UR  - https://hstalks.com/bm/p/633/
ER  -