TY  - ADVS
AU  - Askegaard,Søren
TI  - Culture as a consumer force: yoga and "glocalisation" 
T2  - The business & management collection,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - India
KW  - Case studies
KW  - Consumers
KW  - Psychology
KW  - Consumption (Economics)
KW  - Psychological aspects
KW  - Social aspects
KW  - Culture and globalization
KW  - Yoga
KW  - Economic aspects
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Why we buy? Culture as a buying motivator; Title from title frames; Access restricted to subscribers
N2  - This case study explores "glocalisation" and "cultural reflexivity" through the lens of Yoga in India
UR  - https://hstalks.com/bm/4163/
ER  -