TY  - ADVS
AU  - Vardar,Nükhet
TI  - Branding through experiential marketing: launch of "National Geographic" in an emerging country 
T2  - The business & management collection,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - National geographic
KW  - Branding (Marketing)
KW  - Developing countries
KW  - Turkey
KW  - Consumer behavior
KW  - Customer relations
KW  - Target marketing
N1  - Animated audio-visual presentation with synchronized narration; Extended-form case study.; Title from title frames; Contents: Human factor in services -- Experiential marketing -- Ambler and Styles -- National geographic -- Importance of personal experience -- Consumer behavior; Access restricted to subscribers
UR  - https://hstalks.com/bm/4232/
ER  -